PDF Download Marketing Channel Strategy: An Omni-Channel Approach
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Marketing Channel Strategy: An Omni-Channel Approach
PDF Download Marketing Channel Strategy: An Omni-Channel Approach
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About the Author
Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA. Louis Stern is John D. Gray Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University, USA. Adel I. El-Ansary is the Donna L. Harper Professor of Marketing at the University of North Florida, USA. Erin Anderson was the John H. Loudon Chaired Professor of International Management and Professor of Marketing at INSEAD, France. Sadly, she passed away in 2007.
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Product details
Paperback: 496 pages
Publisher: Routledge; 8 edition (September 11, 2016)
Language: English
ISBN-10: 0133357082
ISBN-13: 978-0133357080
Product Dimensions:
7 x 1.1 x 9.2 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#513,501 in Books (See Top 100 in Books)
Good framework on marketing, channel, and strategy. Good primer and reference materials for traditional markets. Good examples based on historical examples.
Arrived just as described with a little wear and a few pages that have been highlighted. Still satisfied with the overall quality of the product.
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